Short Term Goal Next Portfolio Course - 915 Words

Short Term Goal (Next portfolio course) 1. Specifics †¢ Who: I will be attending an career job fair that is being hosted by companies in Seattle’s that are fortune 500 companies. The name of this event is Seattle’s Premiere Sales and Professional Job Fair †¢ What: My main goal I plan to accomplish by attending this event is to for a couple of reasons. First, I plan to research a few companies. I plan on asking questions to find out about entry level positions. I will also be able to go over my rà ©sumà © with them, and explain how I can be an ideal candidate for any position that I would qualify for. †¢ Where: This job fair will be held at the Westin Seattle Hotel, on September 21, 2016 from the hours of 11:30 am – 2:00 pm. †¢ Why: I am doing this to 2. Measurable †¢ I am not sure this can be tracked, but I believe if I can 10 rà ©sumà © in with me and all 10 have been handed out to employers I feel this is the best progess that can be made 3. Attainble/Achievable †¢ This goal is very reasonable given the time frame I gave myself, as long as I am utilizing all of my time there conveying my personal brand to the companies that I speak with 4. Relevant †¢ I do believe all of my goals are like stairway, each being a step up from the other, each opportunity leads closer to obtaining a job that I will feel truly comfortable and passionate about 5. Timely †¢ This will be done in the given time frame, because the date for this event is set and I have reserved my spot for attendanceShow MoreRelatedCase Study Of A Private Card Business1258 Words   |  6 PagesThis paper is about a private card business HowRu and its subsidiary. Of course as all card companies business is seasonal and the best time is holiday season. This paper will discuss steps the company can take to diversify its portfolio. Next the definition of diversification and its necessity in risk management will be given. 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Let s simplify portfolio performance evaluation by using information that we don t have to speculate about, and which is relatedRead MoreMy Campaign For A Senior Executive Service1750 Words   |  7 PagesMy primary short-term academic goal is to earn my Associate of Applied Science degree in Business Administration with a concentration in Event and Meeting Planning before the end of 2016. My short-term plan includes reducing and eliminating the academic tuition cost from out of my pocket by obtaining scholarships, grants and tuition assistance from my employer and sponsors. 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Watching Tv Makes You Smarter - 1392 Words

Everyday people are shown what has been referred to as an idiot box, boob tube, or â€Å"telly†, but more familiarly known as T.V. There is something available on T.V. for almost all types of viewers. There are cartoons for children, shows for seniors, daytime series for housewives, wildlife programs for nature enthusiasts, and the list is endless. The question is, is watching T.V. helping or hurting us? While some people argue that watching television is counter-productive, stimulating and interesting shows may actually be benefitting an individual’s knowledge. In â€Å"Watching TV Makes You Smarter† Steven Johnson argues that reality and informative television affects people in positive ways and that the idea of television making us brain dead is†¦show more content†¦The author sheds light on the idea that younger generations are affected in a positive way when they watch reality T.V. While viewers are engaged watching a show, they learn to think criti cally and analyze environments and situations. Johnson discusses that in watching these shows, even reality TV for example, â€Å"kids are forced to think like grown-ups: analyzing complex social networks, managing resources, tracking subtle narrative intertwining’s, recognizing long-term patterns†(Johnson 294). I believe this could be a positive impact, but could also have some negative outcomes. Johnson believes that even bad T.V. is good T.V. because it teaches real world situations. This is where I believe the negative impact of the exposure of T.V. comes into play, because shows with high levels of violence could lead to the viewer reenacting the seen behavior; this goes for not only violence but other things as well. He also refers to a show that he considers nourishing; the finished series of 24, that â€Å"you have to pay attention, make inferences, track shifting social relationships† (Johnson 279). The benefit of these shows does not come from learnin g and following the characters’ actions; it comes from thinking and questioning situations. Studies done by Matthew Gentzkow, an assistant professor of economics at the university s graduate school of business, and Jesse M. Shapiro conducted a study collecting data from cities where preschoolers were exposed to

3M Greptile Grip Golf Glove Video Case free essay sample

What are the characteristics of the target market for the 3M Greptile Grip golf glove? 3M wanted to target both avid and professional; golfers who want to improve their game. Due to 3M’s proprietary â€Å"micro replication† technology, which is â€Å"equivalent to using thousands of micro-replication fingers†, golfers will be able to have a better grip and increase swing distance as the glove reduces gripping friction and increases swing control. The primary target segment consists of the large U. S baby boomer population (those born in 1946-1964) and dual income couples. Majority of the baby boomers are either retired, thus having more disposable money set aside for recreational purposes, or have a stable income with more spending power. While dual income couples with no children, have more earning and spending power, with the majority wanting to live the high life, and are willing to pay a premium for it. This situation is similar in countries like Japan and Europe. Therefore, these potential consumers have enough money and time to spend on leisure activities like golf, making them a lucrative group to target. The global industry for golf and golf gloves is currently worth about $300 million and $160 million (respectively) in America. With the golf and golf glove industries flourishing, 3M decided to sell the Greptileâ„ ¢ golf glove through both public and private on- and off- course golf specialty shops and golf superstores. By doing so, 3M will be able to create awareness amongst potential golf players and consumers. Question 2: What are the key points of difference of the 3M Greptile Grip golf glove when compared with competitors’ products, such as Footjoy and Nike? Substitute products, such as golf grips? The technology that is implemented into the glove, called micro-replication, is the gripping together of thousands of tiny fingers. This helps to increase the friction of a user’s grip, allowing for a tighter grip with less force exerted by the user’s hand. Its competitors don’t have this patented micro-replication technology and instead rely on making the best of low-tech materials like leather or rubber, a decidedly unscientific approach to improving a key component of athletic performance. Compared to its competitors it boasts some of the following statistics: ? 260% increase in gripping friction in dry weather conditions 300% increase in gripping friction in wet weather conditions ? An average increase in driving range when used by 6. 8 yards. The glove and grip have such a superior gripping ability, that in professional play, the USGA determined the grip and glove were non-conforming. While it is possible to use the tape or glove separately under their ruling, it eliminates the entire purpose and function of the two. This however does not stop the average person from using it in a game of golf, so 3m is on no lesser footing than its competitors in this market via actual product. Question 3: How does the Greptile Grip golf glove meet 3M’s three criteria for new products? 3M’s three criteria for new products are: ? Be a patentable or trademarked technology ? Offer a superior value of proposition to consumers ? Change the basis of competition by achieving a significant point of difference 3M meets the three criteria as it is most definitely a trademarked technology. It was successful in its attempt to make a ‘point of difference’ so that it would not fail as a new product. The technology the golf glove offers with the micro-replication gripping material sets it apart from the competitors’ products. As explained earlier, the Greptile Grip golf glove offers a superior value to consumers as it improves the golfers’ game. It allows for a greater, more relaxed grip of the club, leading to longer driving distance of the golf ball. These characteristics of the golf glove allow for the company to meet the third criteria for new products by changing the basis of competition by achieving a significant point of difference with the new technology and the tape for the golf clubs that can be purchased with it. In the creation of the Greptile Grip golf glove, 3M used a seven-step process: ? Ideas ? Concept ? Feasibility ? Development ? Scale-up ? Launch ? Post-launch The seven-step process allowed for the company to create and introduce a product that was very carefully planned out. As learned in the textbook, if a company takes the sequence of steps, it will enhance the opportunity for their new product to succeed as they will have been able to work through any potential problems that could have arose after distribution into the market. In the case of 3M, they went through the extensive seven-step process, but still were faced with a problem once the product was available to customers. They were able to release the product, but then had to make adjustments and changes accordingly to the product design. Changes to the golf glove packaging were imperative after complaints that the text on it was hard to read and it looked bulked up on the shelf. They changed the packaging and its information so that it would be more appealing to the consumer and easier to read. They also changed the price points and sharpened the advertisement of the 3M Greptile Grip golf glove. As the 3M packaging engineer, Travis Strom said, â€Å"After all, you only have a few seconds to capture the customer’s attention with the package and make a sale. † So this is what 3M corrected in order to make its new product a success.

Taoism Versus Buddhism Essays - Taoism, , Term Papers

Taoism Versus Buddhism Eddie Bohn 103A History Thursday 7, 2000 Taoism versus Buddhism There are hundreds of religions in the world that are practiced. But only a few really stand out in the world and are widely known. I will focus on two particular religions and compare and contrast them. Taoism and Buddhism have said to be similar religions, but I have found that they really are pretty different. First I will discuss each of the religions main beliefs and how they are practiced. Then I will discuss how the two religions are similar to each other, and lastly I will show how they differ from each other. First I will begin with Taoism. Taoism, as the word indicates, is the Religion of the Tao, a term meaning Path or Way, but denoting in this peculiar case the way, course or movement of the Universe, her processes and methods. In other words, Taoism is the Religion of Heaven and Earth, of the Cosmos, of the World or Nature in the broadest sense of these words. Hence we may call it Naturism (Davis 32). The meaning of Tao is The Road or The Way. It can also be described as the path that you should take to become what you should be. To practice Taoism is to have correct behavior, follow the proper rules of life, religion, and have good principles. To sum up the way of Taoism is that if you follow the path and not get distracted then you will achieve happiness. Buddhism is the oldest of the three world religions. Buddhism has helped to shape the social culture of India and other Asian countries. Buddhism was started by a man by the name of Siddhartha Gautama, later to be known as Buddha. Siddhartha lead a very sheltered life because his father did not want him to know what suffering was like. He soon realized that suffering was inevitable (Davis 2). He wanted to know what suffering was all about and how you can overcome it. Once he became enlightened he decided to try and help others find salvation. The entire basis of Buddhism is to avoid these two extremes: attachment to the pleasures of the senses, which is low and vulgar, and attachment to self- mortification, which is painful: both are unprofitable. The Buddha encouraged those who wished to escape from suffering to follow his example and renounce the world. Buddhism is in a sense a world religion because it has been able to adapt itself to a variety of social systems. Buddhism is a uni versalistic religion residing in men's hearts. (Davis 12). Taoism and Buddhism were born in the same century. One of the similarities between the two religions is that they both do not follow any type of God. They teach a way of life. Another similarity is that they both are mainly focused and derived from India and other Asian countries. Both Taoism and Buddhism believe that you can have a better life if you follow their way of life. Also the two religions both have very deep and complicated meanings. They both are uncomprehendable untill one has attained it. Buddhism and Taoism are both connected with the earth and nature. Another vital concept of Taoism is that of the wu-wei which is to achieve action through minimal action or inaction. Action is friction and inaction is pure effectiveness in Taoism. This concept compares with Buddhist meditation in which one remains perfectly still and uses only one's mind. In this state, one may reach enlightenment. At one time the two religions were thought to be part of three religions that were all connected. There are just a few differences between Taoism and Buddhism. One of the differences is that Buddhism was founded by just one person, and Taoism was founded by a group of people. Another difference is the actual core beliefs which separates most religions. In conclusion the basic belief between the two religions is that you can have a good life if you follow a certain way. Philosophy

Course Outline Faculty of Science and Technology Essay Example

Course Outline Faculty of Science and Technology Essay Example Course Outline Faculty of Science and Technology Essay Course Outline Faculty of Science and Technology Essay This class is designed to supply techniques and cognition for making competitory concern. pull offing planetary or local corporations. adding concern value and supplying utile merchandise and services to intended clients. Subjects include: Enterprise Applications. Systems for Supply Chain Management. Customer Relationship Management. Knowledge Management Systems. Digital Integration. Internet Technology. Database – Design and Implement in an bing Database Management System. COURSE OBJECTIVES: Upon successful completion of this class. pupils will be able to: 1. 1. 1 Knowledge a. b. c. d. e. f. g. h. i. j. k. l. m. Describe the function of information systems in today’s competitory concern environment Explain information systems from both proficient and concern position Examine the transforming consequence of information systems on organisations and direction Explain the impact of cyberspace engineering and the World Wide Web on the Digital house Describe the functions of persons in the concern procedure Describe the types of concern constructions and how they function and serve patronages. Explain the importance of effectual troughs and the functions they play in the concern success and the development of advanced services and merchandises Identify the impact. usefulness and benefit afforded concerns through electronic commercialism Examine privateness issues and the ways in which to procure a concern and its stakeholders from privateness misdemeanors. Identify menaces of invasion and other signifiers of system misdemeanor that exists through external beginnings such as viruses. Describe salient differences between direction and information engineering specializers and how these differences are mitigated. Explain the assorted degrees of direction and the alone systems and constructions that are critical to these degrees Explain the Rationale for developing and keeping systems which are dependable. scalable. portable and secure.

Chronology of the Ancestral Anasazi Pueblo People

Chronology of the Ancestral Anasazi Pueblo People The Anasazi (Ancestral Pueblo) chronology was broadly defined in 1927 by southwestern archaeologist Alfred V. Kidder, during one of the Pecos Conferences, the annual conference of southwestern archaeologists. This chronology is still used today, with minor changes within different subregions. Key Takeaways Anasazi has been renamed to Ancestral PuebloLocated in the Four Corners region of the U.S. southwest (intersection of the states of Colorado, Arizona, New Mexico, and Utah)  Heyday between 750 and 1300 CEMajor settlements in Chaco Canyon and Mesa Verde   Archaeological remains of what archaeologists call the Ancestral Pueblo are found on the southern Colorado Plateau, the northern parts of the Rio Grande Valley and the mountainous Mogollon Rim in Colorado, Arizona, Utah, and New Mexico. A Name Change The term Anasazi is no longer in use by the archaeological community; scholars now call it the Ancestral Pueblo. That was in part at the request of modern pueblo people who are the descendants of the people who populated the American Southwest / Mexican Northwest- the Anasazi did not in any way disappear. In addition, after a hundred years of research, the concept of what was Anasazi had changed. It must be recalled that, like the Maya people, the Ancestral Pueblo people shared a lifestyle, cultural material, economics, and a religious and political system, they were never a unified state. Early Origins Cutaway illustrations of pre-pueblo pithouses, built by the Ancestral Pueblo people of Colorado. Dorling Kindersley / Getty Images People have lived in the Four Corners region for some 10,000 years; the earliest period associated with the beginnings of what would become Ancestral Pueblo is in the late archaic period. Southwestern Late Archaic (1500 BCE–200 CE): marks the end of the Archaic period (which started at around 5500 BCE). The Late Archaic in the Southwest is when the first appearance of domesticated plants in the American Southwest (Atl Atl Cave, Chaco Canyon)Basketmaker II (200–500 CE): People relied more on cultivated plants, such as maize, beans, and squash and began to construct pithouse villages. The end of this period saw the first appearance of pottery.Basketmaker III (500–750 CE): more sophisticated pottery, first great kivas are constructed, the introduction of bow and arrow in hunting (Shabikeshchee village, Chaco Canyon) Pithouse to Pueblo Transition Visitors walk through the ruins of a massive stone complex (Pueblo Bonito) at Chaco Culture National Historical Park in Northwestern New Mexico. The communal stone buildings were built between the mid-800s and 1100 AD by Ancient Pueblo Peoples (Anasazi) whose descendants are modern Southwest Indians. Robert Alexander / Archive Photos / Getty Images One important signal of development in Ancestral Pueblo groups occurred when above ground structures were built as residences. Subterranean and semi-subterranean pithouses were still being built, but they were typically used as kivas, meeting places for political and religious events. Pueblo I (750–900 CE): residential structures are built above ground, and masonry is added to the adobe constructions. In Chaco Canyon villages are now moving from the cliff tops to the bottom of the canyon. Settlements at Mesa Verde begin as large sedentary villages built into the cliffs with hundreds of residents; but by the 800s, the people living at Mesa Verde apparently leave and move to Chaco Canyon.Early Pueblo II- Bonito phase at Chaco Canyon (900–1000): increase in the number of villages. First multi-storied rooms constructed at Pueblo Bonito, Peà ±asco Blanco, and Una Vida in Chaco Canyon. Chaco becomes a socio-political center, where some individuals and groups hold a great deal of power, seen by architecture requiring organized labor, rich and unusual burials, and large scale flows of timber into the canyon.Pueblo II- Classic Bonito phase in Chaco Canyon (1000–1150): a period of major development in Chaco Canyon. Great house sites, such as Pueblo Bon ito, Peà ±asco Blanco, Pueblo del Arroyo, Pueblo Alto, Chetro Ketl reach now their final form. Irrigation and road systems are constructed. Decline of Chaco A trail leads visitors to Spruce Tree House ruins in Mesa Verde National Park in Colorado, built between 1211 and 1278 CE. Robert Alexander/Archive Photos/Getty Images Pueblo III (1150–1300):Late Bonito phase in Chaco Canyon (1150–1220): population decline, no more elaborated constructions in the main centers.Mesa Verde phase in Chaco Canyon (1220–1300): Mesa Verde materials are found in Chaco Canyon. This has been interpreted as a period of increased contact between Chacoan and Mesa Verde pueblo groups. By 1300, Chaco Canyon definitely declined  and then was abandoned.Pueblo IV and Pueblo V (1300–1600 and 1600–present): Chaco Canyon is abandoned, but other Ancestral Pueblo sites continue  Ã¢â‚¬â€¹to be occupied for few centuries. By 1500 Navajo groups entered the region and established themselves until the Spanish takeover. Selected Sources Adler, Michael A. The Prehistoric Pueblo World, A.D. 1150-1350. Tucson: University of Arizona Press, 2016.Cordell, Linda. Archaeology of the Southwest, Second Edition. Academic Press, 1997Crabtree, Stefani A. Inferring Ancestral Pueblo Social Networks from Simulation in the Central Mesa Verde. Journal of Archaeological Method and Theory 22.1 (2015): 144–81. Print.Crown, Patricia L., and W. H. Wills. The Complex History of Pueblo Bonito and Its Interpretation. Antiquity 92.364 (2018): 890–904. Print.Schachner, Gregson. Ancestral Pueblo Archaeology: The Value of Synthesis. Journal of Archaeological Research 23.1 (2015): 49–113. Print.Snead, James E. Burning the Corn: Subsistence and Destruction in Ancestral Pueblo Conflict. The Archaeology of Food and Warfare: Food Insecurity in Prehistory. Eds. VanDerwarker, Amber M. and Gregory D. Wilson. Cham: Springer International Publishing, 2016. 133–48. Print.Vivian, R. Gwinn, and Bruce Hilpert. The Chaco Handbook. A n Encyclopedic Guide. Salt Lake City: The University of Utah Press, 2002 Ware, John. Kinship and Community in the Northern Southwest: Chaco and Beyond. American Antiquity 83.4 (2018): 639–58. Print.

Micro controller -2 Assignments Assignment Example | Topics and Well Written Essays - 6000 words

Micro controller -2 Assignments - Assignment Example A tool has been used to stipulate guidelines that guarantee little environmental collateral damage or harm at all, when implementing new development mechanisms. As such, it bears tremendous significance in exhibiting sustainable advancement (Cirp International Conference On Life Cycle Engineering, Nee & Ong 2013, 25). The Life Cycle Assessment is a cradle-to-grave technique that is used to assess and analyze the effect of production stages on the environment. It stipulates a detailed comparison of the services and products effects by making an analysis of the outputs and inputs alike. According to Baumann and Tillmann (2004, p. 1), it is an effectual technique that comprehends the environmental impact of a product through its Life-Cycle. The Life Cycle of a product hence starts from its phases of production, through to use with the eventuality of management of waste. The stages of the Life Cycle of a product/development are covered in the presentation below: Expression of the concerns of diminishing raw materials and sources of energy in 1960s led to the creation of LCA. The intent was to stipulate accounts for energy use in a cumulative manner and to give projections for the extensive future supply and use of resources. According to Schaltegger et al. (1996, 15), the first LCA publications presented by Harold Smith, covered calculations of requirements for cumulative energy for chemical intermediates production. The presentation was made at the 1963 Global Energy Conference. The later stages of the decade witnessed publications that made predictions into the repercussions of the changing populations of the world on the demand for energy resources and raw materials. Understanding the calculations of industrial energy use resulted from the predictions of the possibility of the depletion of the fossil fuel reserves and

Film Essay Example | Topics and Well Written Essays - 250 words

Film - Essay Example The deliberate use of black and white automatically gave the film a sense of realism and drama as contrasted against spectacle and fantasy. The introduction of CinemaScope also introduced the use of framing and camera angle, techniques that were used in High Noon to emphasize the growing nervousness and uncertainty in Marshall Kane as well as the passage of time (a clock is featured in nearly every scene). This ticking clock plays a central role in the plot as the hands move slowly but inexorably toward the high spot and the gun fight between Kane and Miller. The strong female character is somewhat surprising in this early film. According to Jackie Stacey (1994), women had already become recognized as the consumers of the household by the 1950s, a fact that gave them a new power outside of the home. Women were beginning to redefine their passive role in society and being â€Å"addressed as individuals and encouraged to reproduce their ‘individuality’ through the consumption of clothes, make-up and household goods† (Stacey, 1994: 186). High Noon is exceptional in that it provides women with two opposing yet equally strong female role models, the angel Amy and the vamp Helen. Helen is understood to have had several lovers, including bad guy Frank Miller, good guy Will Kane and ex-deputy Harvey Pell. She owns several businesses – she is seen selling her store (in which she has been a silent partner) and it is her name on the saloon. She is fiercely independent, having no qualms about kicking Harvey out when he dis pleases her, and wise about the people around her. Amy is similarly strong although this is not immediately apparent during the wedding ceremony. However, it is because of her religious beliefs that the ceremony takes place at the justice of the peace rather than in the church and she remains strong in her refusal to condone

To Kill a Mockingbird by Harper Lee Essay Example for Free

To Kill a Mockingbird by Harper Lee Essay The novel that has inspired me the most is To Kill a Mockingbird by Harper Lee. I first read the book when I was thirteen years old. Since then, I have reread the novel at least twice a year. There are many features of the novel that has touched me in a profound way. However, there is one aspect that distinguishes this book as my absolute favorite and as the novel that enthuses me: its description of courage. The honorable feature that the novel contains that most inspires me is its truly unique portrayal of courage. The main character, a lawyer named Atticus Finch, states that, â€Å"[Real courage is] when you know youre licked before you begin but you begin anyway and you see it through no matter what. You rarely win, but sometimes you do.† In other words, true courage is trying to do what is right even if you know you are most likely going to lose. Indeed, Atticus does just that. In a town located in the Deep South during the 1930s that is highly prejudiced against African Americans, Atticus defends an innocent black man accused of rape by a white man and his daughter. In the months leading up to the trial, Atticus and his family, specifically his children, experience resentment from the townspeople. Atticus himself realizes that, â€Å"[he] won’t win.† Despite this, Atticus presses on, but ultimately, he loses the case. Inspiringly, even though Atticus knew he would not win the case, he tried anyway because he knew it was the right thing to do. Because of its inimitable portrayal of courage, To Kill a Mockingbird is the book that inspires me most. I can only hope when I am faced with an ethical dilemma that will affect my family and me negatively, that I will have the courage to do what I know to be morally right.

Explain What Is Meant By The T :: essays research papers

Explain what is meant by the term â€Å"an economic model† and outline a model of price and output determination in a free market. Examine the effect of a change in real disposable income on equilibrium price and output. An economic model or theory is a simplified explanation and analysis of economic behaviour. It allows us to predict, and therefore intervene, if we do not like the outcome of a possible chain of events.   Ã‚  Ã‚  Ã‚  Ã‚  Theories and models are mainly derived from past responses to similar stimuli or from statistical surveys, and this information may not always be accurate as it assumes ceteris paribus, or all other things remaining equal. For example, figures may show that the number of people smoking doubled when the price of cigarettes halved in the 1960’s. This does not mean to say that following a similar price reduction today, the response would be the same, as advertising has increased the awareness of the dangers of smoking. Such a difference in behaviour patterns can be explained when we consider that economics is a social science, concerned with people, who have a free will and cannot be made subject to laws. This also explains why many models are generalised, dealing with trends in economic behaviour rather than the choice of the individual, as this varies and is difficult to surmise and predict.   Ã‚  Ã‚  Ã‚  Ã‚  A market is a place where buyers and sellers communicate for the purpose of the exchange of a good. In free market, the price of a good can fluctuate, determined by supply and demand. When economists discuss demand, they mean effective demand, or how much people will want, and can afford to buy at any given price of a product. This means that demand is dependent on price. The graph above is a demand curve that illustrates that as price rises, demand falls. This enables movement along the curve, which we term an expansion or contraction of demand, depending on the direction of this movement. Like most economic models, it is simplified and assumes ceteris paribus that price and demand have an inversely proportional relationship. This theory does not account for goods which are nesscessities or that have few close substitutes, for whom demand may remain constant with price changes.   Ã‚  Ã‚  Ã‚  Ã‚  Similarly, there is a supply curve that shows the relationship between price and supply. The economic theory here is that the higher price a good commands, the higher your profit margin will be (assuming costs of production remain constant).

Feminist Theories on Sexuality

Feminist theorists Camille Paglia and Foucault give opposing views on the topic of women and their sexuality as they addressed topics such as homosexuality and pornography as ways of expressing sexual desires and the role a woman plays in society in reference to her sexuality. Camille Paglia, a graduate of the University of Arts in Philadelphia, America, has strong feminist views in relation to women’s sexual preferences. Paglia is a bi-sexual female, who came from an Italian, Catholic household with an overprotective and strict family. While watching an interview with Paglia, she stated that through her years growing up, as a girl she was expected to follow certain rules and was (like many girls) led to think in a certain manner for situations such as rape, prostitution and sexual desires. Paglia was opposed to this, as was seen in her countless numbers of affairs which she had with women, despite being married to a man. This shows that Camille Paglia is pro-homosexuality. She allowed herself to explore and believed that the dignity and freedom of women could not be gained through the overprotective barriers parents and society puts up. By her supporting lesbianism, it also shows her strong views on her personality and disregard for what society thinks of her. Another point Paglia brought up was that women are never straight forward when it comes to sexual desires. She made reference to this when she discussed the numerous reports on accused rape. Paglia said that many women are provocative, and send wrong â€Å"signals† to guys. They are the cause of the accused â€Å"rape†, yet they are quick to blame the man who simply acts on the woman’s actions. Women report cases of rape for simple hand contact, which is mostly due to the woman’s lead. Women need to express their desires and not feel ashamed of it. Paglia says that women want sex as much as man, whether with a female or male, they should be upfront. Camille also discussed women in pornography. Many women see pornography as a disgrace and disrespectful view towards a woman and her body through these videos, pictures and other forms of porn; however Camille believes that a woman should have the right to portray herself and her sexual desires through any source of media and angle she wants. A woman has full rights to her body and sexual desires and should not be stopped from expressing it. She is against modern feminism because she believes that women have a right to these things, and that women need to stop blaming men and become self reliant, independent and accept that they are differences between men and women that cannot be changed. Women also have pornographic minds, and whilst other feminists will be opposed to women expressing themselves and being involved in prostitution and pornography, she disagrees. Throughout an interview with Camille, she made it very clear that she was pro-pornography, as she mentioned this numerous times to emphasized that women need to be strong on their desires and not be judged on their preferences. (female-female; male-female; male-male). This proves her point that women must be able to accept who they are and have the ability to show it, and not be restricted because of gender barriers and expectations of society. The role of women and their sexual preferences and desires are based on the current situations in society. This point is shown through the theories by Foucault. Through history, culture determined how sexuality was originated. Foucault believed that as time progresses, the idea of lesbianism and bi-sexual relations are growing. These desires are only present because of the new cultures and society that is present now. For example, in the 1800s, women were not allowed to choose their own mates or express their sexuality, and this is still present even now in the 21st century in some areas. The change in this tradition only occurred through time and what was seen as the new norm and custom in the society. The episteme of society determined the sexual desires and preferences in a particular era and the way they think. (Episteme is the way a specific culture approaches the world). Foucault believes that as society transitions, their thoughts and views also change due to the ideology itself shifting. Another point Foucault made was related to sex and women’s role in sex. Sex is seen as a social construct that is constructed through the exercise of power relations. Sexual nature is produced through society. Foucault stated that before, in previous generations, there was never a big focus on sex, whereas now, the desire for sex is increasing and will continue to increase in years to come. The world is culturally constituted and the body is seen materially through the eyes of man. Men use women for sex, and whilst women may think they are equal, men view them as sex objects. Feminists, as mentioned previously, deny having sexual tendencies and sexual preferences, and unlike Camille Paglia, who believes this is false, Foucault agrees with this statement. He relates this statement to his theory that sexual tendencies and desires are based on society’s ideology, rather than natural desires. Like Paglia, Foucault mentioned the role of women through pornography as well. However his views differed from Camille’s as he believes that pornography is an invention by man used to de-humanize women and socially constructs her oppression. He does not believe that women have a desire to produce porn, but instead they are manipulated into thinking that is what they want and they only please men, rather than expressing themselves and pleasing their own self. Foucault’s approach to a woman’s sexuality is based on the views of society and the manipulation in each era, mostly endorsed by man upon women. Camille Paglia believes that men and women have natural qualities and that they should not base their choices on what men demand of them, but on what their desire is whereas Foucault believes a woman’s sexuality is determined on society and the manipulation of men on women in reference to sex and sexual activities and preferences. I agree with Camille Paglia’s theory that women are different from men and must become their own individual, independent and free from reliance on man. A woman must take charge of her body and her sexual desires and not be expected to pretend that they are not naturally inclined towards sex. Camille expresses a pro-pornography mind and I agree that a woman should not be degraded for expressing her desires through pictures, videos or sex itself. Women should be allowed to freely express themselves without being restricted and judged by society and men. Also, as Camille Paglia stated, men should not be blamed for everything, and women should stand up for themselves and show everyone what they want. Camille is also pro-prostitution. A woman has full rights to her body and only a woman can determine what she wants to do with her body. A woman has the right to participate in any sexual act she desires, because it is only her decision. Women are categorized, according to Paglia, as having more emotional and sexual desires than men, but are not able to show it. Paglia’s point of this categorization is to show that women do not express their sexual desires freely because they are not allowed to show it. Whether it is true or not, I agree that a woman should have the freedom of being able to share their â€Å"wants† and â€Å"needs† without having to feel ashamed or self-conscious. Paglia says that the only way for this to happen, is if women begin to stop waiting, and start acting on becoming independent and taking personal responsibility, without blaming other people for your problems or your limitations. Feminist theories on sexuality show the rights of a woman in their ability to express and have sexual desires and preferences, and how they portray these elements. On one hand, Camille Paglia argues that women should take the initiative to become independent and not rely on man, and be free to express their natural sexual desires. On the other hand, Foucault believes that men control women, and a woman’s sexuality is determined on the stage of society and the transitions in the ideology of the culture and society. The both theorists contrast each other in theories in their views on a woman’s sex life. The belief that men construct society is supported by Foucault and opposed by Paglia. Homosexuality is supported by both theorists in different ways. Foucault believes it is due to the transitions in society, where as Paglia believes that it is due to natural inclinations. Their different approaches to women’s sexuality were well analyzed and represent the two different views from feminists. Feminist theories on sexuality vary according to the theorist, and each person has a different view on whether a woman has a right to express her sexuality or whether certain acts are frowned upon when done by a woman because of a woman’s expectations and stereotype.

Facilitate the Counselling Process Assessment Essay

I declare that this assessment is my own work, based on my own personal research/study . I also declare that this assessment, nor parts of it, has not been previously submitted for any other unit/module or course, and that I have not copied in part or whole or otherwise plagiarised the work of another student and/or persons. I have read the ACAP Student Plagiarism and Academic Misconduct Policy and understand its implications. I also declare, if this is a practical skills assessment, that a Client/Interviewee Consent Form has been read and signed by both parties, and where applicable parental consent has been obtained. 1. Name two signs you would look for to let you know Vara is ready to end counselling. Two signs I would look for to let me know that Vara is ready to end counselling are, firstly, if Vara is sounding a lot more confident and she looks a lot happier, then she probably is. Secondly, if Vara started to run out of issues to raise and discuss in counselling. I would be able to recognise that Vara is ready to end counselling. 2. Briefly describe how you would support Vara’s sense of autonomy. I would support Vara’s sense of autonomy by, acknowledging and helping her to recognise, her achievements since beginning with counselling. I would summarise these achievements for Vara. Vara has spoken to her husband Alec, and made him aware of her feelings. This is something she found quite difficult to do in the past. Since Vara communicated her feelings of ‘being fed up and wanting to end the marriage’, Vara and Alec have decided to trial a three month separation. In speaking up for herself she has generated real change in her life. Both Vara and her husband Alec, are looking into the possibility of seeing a marriage counsellor. In seeking this kind of counselling she is showing strength of character, she is looking for solutions and not just running away from her problems. She has the friendship and support of Julie and is trying to increase her work hours as a translator. I would acknowledge that it was Vara that made these changes in her life, not me. This will empower Vara with the confidence to know that she is a strong and capable women who can stand up for herself. 3. Briefly describe how you would inform her about opportunities for further support. I would inform Vara about opportunities for further support, by communicating to her that although our counselling sessions will be coming to an end, she is always able to reconnect with me, if she feels the need. Vara has indicated that she and her husband are interested in pursuing marriage counselling. I could provide Vara with some contacts for marriage counselling in her local area. Or, if she felt more comfortable, I could arrange a referral for her to a marriage counsellor that I think would be a good match for her. 4. Briefly describe three key steps to assist the process of ending the counselling process with this client. I would start this process a few sessions before the final counselling appointment. Firstly, I would encourage Vara to express any concerns she may have in regards to managing on her own without the support of the counselling relationship. I would be encouraging Vara to express her feelings about ending the counselling relationship. This will give Vara an opportunity to reflect and prepare for ending the counselling sessions. I would set the final appointment sometime in the future, so that Vara can have time to adjust to the thought of managing on her own. Secondly, I would plan with Vara to have a longer interval between our appointments, so that Vara can try out coping with her issues on her own. This will enable Vara to discuss any lingering issues that may need some attention before ending the counselling relationship. Lastly I would summarise for Vara the progress she has made, and acknowledge all the accomplishments she has made. She is now a stronger more capable women, who can stand up for herself and take care of herself. I would make sure that Vara knows that I have an open door policy, and that if she ever felt the need to reconnect with me, I would be happy to see her again. 5. Give an example of what you might say to Vara when ending counselling to ensure the underlying issues are managed. An example of what I might say to Vara when ending counselling to ensure any underlying issues are managed is, ‘Vara can you describe for me some of the strategies you have been using to help bring about the changes you have made’. This will give Vara the opportunity to reflect on how she has implemented these changes, and will reinforce the fact that it was Vara who has facilitated these changes, not me. I would also say ‘what do you think could be some coping skills you could use if these issues start to come up again’. This will give Vara the opportunity to reflect on how she has coped with these issues in the past, and to list some coping strategies that work best for her and her situation. Again this will reinforce the fact that Vara is the one who is coping with her situation, not me. I would also say ‘can you tell me again, what some of your underlying issues have been’. This will help Vara identify what the core issues are, and will make it easier for her to recognise if these issues come up again, so that she is ready to deal with them. 6. Provide an example of one of your session client notes. Client session notes. Clients Name: Vara Clients Age: 56 Date of session: 20/11/14 Session # 8 Session Duration: 60 minutes Others present: Nil Status of session: Kept Location: Office Information given by client: Vara is a 56 year old Polish immigrant. Came to Australia 25 years ago. She has raised 3 children who have all left home. Feeling very unhappy and ‘trapped’ in her marriage. Husband is ‘traditional’ male, who controls finances and has a ferocious temper. She has been secretly working and saving money. She wants to live her own life, but fearful of how she will cope on her own. She still loves her husband Alec. Summary of client’s issues: Vara has spoken to Alec and they have agreed to a 3 month trial separation, they are looking into marriage counselling. I have offered her a list of marriage counsellors in her area and offered a referral if preferred. Vara will be living with her friend Julie during her separation, and will be seeking more work hours as a translator. Notes of counsellor: I feel that Vara has made enormous progress in counselling, and believe that at this point she would benefit from marriage counselling. I have agreed to see her again if she feels the need arises.

What is Corporate Governance †Business Essay

What is Corporate Governance – Business Essay Free Online Research Papers What is Corporate Governance Business Essay Stakeholder – Any one with a vested interest in the business. Includes shareholders, managers, employees, community, suppliers, buyer’s etc: any one who uses or relies on the business in some way. Definition from â€Å"Business Studies Excel† Start of the essay with a summary of the year’s performance, this is found on page one. This summary outlines the performance of the company throughout the last financial year. Although it does not analyse it in great detail it allows the stakeholder to have a brief description of the companies whereabouts in respect to its market share and the way the company is heading. It outlines to the stakeholder the weaknesses of the company and how these weaknesses are going to be dealt with during the next financial year. It also outlines the coming years focus’s for the business. This reflective summary of the previous year past gives minimal but effective insight. Chairman’s report and Management’s discussion and Analysis depict positive corporate governance. The Chairman’s report emphasized the fact that it was a hard year for Greens and outlines the major causes of their downfall, (Pasta problems, Share Problems and the drivers of these problems, also the change in management and the board also contributed to this. It then lists the consequences of these changes. This demonstrates Greens attempt to clarify with its stakeholders where the company went wrong throughout the year and the factors that contributed to these wrong doings. It then goes through and list the factors that are strong in the company, despite the companies weak performance in certain aspects of their products. It outlines to the stakeholders how each aspect of the businesses sale items performed. The Management’s Discussion and Analysis is excellent in answering the stakeholder’s questions in relation to market share, and financial performances. It runs through the major headings that the stakeholders want to know about, (Market position, Products, Sale Revenue, Profit, Debt and expenses, sales performance. Environmental Aspects are then introduced when the effect of the drought on the cost of raw materials in mentioned. (Need to elaborate on). Especially in the food manufacturing industry it is important for shareholders in particular to know how specific products and lines are performing statistically. As the food industry is also a seasonal product, consumer’s tastes and food preference will change throughout the year; therefore stakeholder must be kept informed as to these changes. Greens have done this very well, using brief to the point detail that leads into the in-depth fact and figures later on in the report. The Directors Report is composed by a number of director’s states the names of the directors on the Greens board. It gives a brief description of each and their role in the business. A review of results of operation is then reviewed. It states that â€Å" The Green Family disposed of the majority of their shareholdings. Czarvan PTY LTD, Guinness Peat Group and Continental Venture Capital LTD are now significant shareholders† This is a statement that directly relates to the social structure of the company. The fact that the Green family disposed of their shares to large businesses such as Guinness Peat and other large companies without and hassle implies that they are a strong social company. That is they have other businesses like them working in their favor. On page 9 a section on Corporate Governance and a full report on the companies adherence to corporate governance can be found on page 51 of the report. (I will analyse this later.) When talking about corporate governance use quotes that depict how important it is to the company. â€Å"In recognizing the need for the highest standards of corporate behavior† pg. 9 Environmental issues are then stated, there is only a small paragraph on this. Share options are then mentioned, these are possible one of the most important aspect to the stakeholders. (Elaborate on why this is so) The amount of shares issued and the cost of shares are stated. Financial Statements essentially present a scorecard of a companys operations. At a certain time, or for a certain period of time, financial statements show what the company owns and what it owes, its profitability, and the companys flows of cash. The three primary Financial Statements are the Balance Sheet, the Income Statement (or Earnings Statement), and the Statement of Changes in Financial Position. A less common Financial Statement is the Statement of Retained Earnings. These are all extremely important to stakeholders of the business. (Expand on why these factors are important) Financial Position – This statement is important to stakeholders as it outlines the company’s assets, liabilities and the overall liquidity of the business. It can be seen in the Greens Annual Report on Financial Position that Total Assets in well in excess of Total Liabilities, (102,655, 000 in assets – 58,856, 000 in liabilities) These figures from the Statement of Financial Position can be used in conjunction with accounting ratios to depict the liquidity of the business. (Go through all the relevant ratios and explain what they mean). This is possibly the most important aspect to stakeholders, knowing whether or not and how liquid the company is. (Go through the most important ratios and apply the figures to them and give percentages of liquidity) Show Acid – Test Ratio, Gross Profit Ratio and Debt to total asset ratio. Cash Flows – The Cash Flow Statement is another important aspect that stakeholders are concerned with. This statement shows where cash is coming and going from in the business, it also displays how much the figures of cash leaving and entering are. Name and explain the main ways that cash in entering and leaving. The statement of significant accounting policies outlines all the significant policies that have been adopted in the preparation of the financial report. There are a few main heading that we should look at and analyse a bit further: Intangibles, Employee entitlements (as this is excellent for the social and corporate governance side of the essay), Artwork and design (environmentally friendly packaging to benefit environment) See customer relations print out for ideas on the social side of Greens, in respect to gaining customer feedback and satisfaction. See environmental printout. Greens indicate and acknowledge that its environment is a key factor in its future outcomes. Expand on this idea Overall the Financial statements of Greens company are quite good in the way that they present the information of financial reports to their stakeholder. It is clear and precise and well explained. The needs of major stakeholders have been met through the many comprehensive Financial Statements that Greens have made available. References : www.corp-gov.com Get Smart Business Studies (pg 88) Author Geoff Wing and Ray Wooby An Introduction to Accounting (pg134) Author – Carrick Martin greens.com.au/dir016/greenspublishing.nsf /Content/ConsumerRelations Research Papers on What is Corporate Governance - Business EssayAnalysis of Ebay Expanding into AsiaMarketing of Lifeboy Soap A Unilever ProductMoral and Ethical Issues in Hiring New EmployeesThe Project Managment Office SystemDefinition of Export QuotasPETSTEL analysis of IndiaTwilight of the UAWOpen Architechture a white paperIncorporating Risk and Uncertainty Factor in CapitalRiordan Manufacturing Production Plan

The Structure of an Academic Paper - Proofeds Writing Tips

The Structure of an Academic Paper - Proofeds Writing Tips The Structure of an Academic Paper Most academic papers have a five-part structure. This can vary depending on what you are writing (a full-length dissertation or thesis will include dedicated literature review, methodology and results chapters, for example). Nevertheless, a shorter essay will always require the following parts: Title Introduction Main body Conclusion References or bibliography These parts can be characterized as follows: 1.  Ã‚  Ã‚   Title The title of your paper should clearly indicate the subject matter and the argument you are going to put forward. 2.  Ã‚  Ã‚   Introduction The introduction should outline the topic of the essay, the rationale for your research (i.e., why the topic is worth studying and your motivations for doing so) and the general structure of your argument. 3.  Ã‚  Ã‚   Main Body This is the core of your paper. In the main body, set out each point of your argument in turn and discuss how they contribute to your overall point. Each point should be supported by evidence, such as examples, quotations or data. 4.  Ã‚  Ã‚   Conclusion The conclusion should be a concise review of the main points explored and your final thoughts on the matter. No new material should be introduced at this stage, but nor should you simply summarize what you have written so far. Instead, focus on how each part of your argument contributes to your final position. Try to write something that leaves an impression on the reader. 5.  Ã‚  Ã‚   References At the end of your document, make sure to include a list of the sources you used to write your paper. If youre not sure, remember to check with your institution about which referencing style to use. Commonly used referencing styles include Harvard, MLA, and APA. Proofed has helped hundreds of students with their essays; they could help you too! Give us a go today!

Short Writing Essay Example | Topics and Well Written Essays - 250 words

Short Writing - Essay Example From her home to the store, Janie became self-governing and could do things without being controlled by her husband. Overall, she became happy. She felt joyous and released, although she continued to put on a mourning face for the public. Secondly, Joe’s death gave Janie the opportunity to reexamine her life and start to chase her dreams. After the funeral, she started to reexamine her feelings and her general perception towards life. She realized that the values Nanny had instilled in her of seeking wealth and security were wrong. Janie begun to understand that there are better things one should pursue in life in order to achieve maximum happiness. Finally, Joe’s death brought new hope in Jane’s life. While still together, the actions of Joe towards her were belittling and embarrassing. For instance, not only did Joe abuse her in public but also hit her. She hurt from the inside. However, after Joe’s death, Jane realized that there was still hop to achiev e happiness and live a fulfilling

American security culture in history Essay Example | Topics and Well Written Essays - 1250 words

American security culture in history - Essay Example Terrorism activities have been among the most life claiming catastrophes in this century. In America alone which is the world’s super power, terrorism has had an adverse effect especially after the 9/11 attacks and American citizens learnt how easy their security systems could have been bleached by the ruthless terrorist attackers. The constitution of the homeland security in 2002 was the most brilliant security measure that the United States governments could have come up with at that time in order to avert future catastrophic attacks in America. However, as the American government is exploring all available channels to stop future attacks, the terrorists are also working to ensure they exploit various weaknesses in the system and render to such attacks happening again. The task seeks to dig out several issues such as the reality of the terrorist attacks, ability to mitigate them to prevent reoccurrence and the effects on the citizens and security systems in place if they did occur. America having experienced a traumatizing encounter with terrorism, there is still suspicion and fear that other attacks can hit the American people by surprise. The fact that currently terrorists may gain access to weapons of mass destruction such as nuclear weapons, poisonous gasses, germ dispensers, and computer viruses should be a cause for alarm to security agencies in America. One of the cited loopholes that security critics feel could be exploited by aggressors is in the coordination of The Department of Homeland Security (DHS).The DHS having 22 existing agencies that report to numerous congressional committees and the nagging engagement of U.S public by the security personnel may be seen as a way of intruding their privacy. In a different context that could be seen as a success by the Homeland security but it may be a venue to be exploited by the terrorists is the fact that there has been no attack for almost 13 years

The Art of English - Everyday Creativity Essay Example | Topics and Well Written Essays - 2000 words

The Art of English - Everyday Creativity - Essay Example During an ordinary day, a person engages in activities which might appear mundane and petty but if looked into with an open mind and with a thorough eye, one is bound to stumble across the element of creativity in it at one point or another. People interact with texts in their own special ways and no two people can have identical views and perception of the same text. Many aspects of a man’s environment and his self can influence his texts and the nature of his interaction with them. According to Barton and Hamilton (2002), these literacy practices hold different meaning for different people. They tend to be personal and are influenced by every aspect of his life. A person’s culture, society, personality and his environment in general determine the manner in which the meaning of any text is comprehended. For that matter, it can be expected that two persons, dealing with the same scenario would indulge in textual interplay of the situation in manners entirely or partiall y varying from each other. This is also a slightly unorthodox form of creativity experienced by people. The influence of culture in texts of a person cannot be denied. There is a strong link between one’s culture and the way his writings or texts are formulated. This has also been ascertained by Maybin and Swann (2007). Moving onwards, Calo (2011) suggests that human beings are social entities and that there exists a strong correlation between social environment, creativity and texts of any person. In all aspects of daily life, one comes across incidences that are associated with textual practices such as keeping a diary, making a note, writing a receipt and others which do not follow a set guideline. It is in these instances that a human mind is allowed to roam free and create something on its own. It need not be a masterpiece to be deemed creative. A single sentence or a group of words is sufficient to justify that the text is specific for the person in question and that it is to be associated specifically with him, the creator of the text. The art and science of literacy practices begins even before a child begins school and continues throughout his life. These activities take many forms from writing, coloring, all the way to singing and others. In all these activities, it is important to visualize and find the concept of ubiquitous creativity as proposed by Banaji and Burn (2007). It is the same concept elucidated by Pahl (2007) and labels creativity as an inherent characteristic of every person. In order to detect the element of creativity in any text or literacy practice, it is worth noting that the aim is to look beyond the visible text that meets the eye of the observer. One has to look in depth at the idea behind a text or the way in which a person has perceived a text. This is done by first setting a definition of creativity in one’s mind. Anything that did not exist beforehand or something that was introduced for the very first time by a person can be labeled as creative because it is the person’s own genius in action. In the same context every single act of human literacy practice is a depiction of his genius and creative abilities. This can be elaborated by taking into

Financial market is important for Savers and Borrowers

Financial market is important for Savers and Borrowers What is financial markets and why it is important for savers and borrowers? Financial market is a system that includes an individuals and institutions, and procedures that together borrowers and savers and it is no matter where is the location between the savers and borrowers. The main role for financial market is to facilitate the funds from the individuals and business that have the majority fund to individuals, business, and governments to fulfill their needs of income. Financial institution is a process that used by organization which providing various types of financial services to their customers. The government authorities has controlled and supervised the institution according to the rules and regulations. Financial institution is giving different type of economic ideas for an organization to carry out their business. Financial institution is an establishment that gives as the financial services. Financial institution based on bank, credit unions, asset management firms and m ore. They are responsible for distributing of the financial resources in a planned way to the potential users. Financial institution can be categorized as Deposit Taking Institutions, Investment Institutions, Pension Providing Institution, Risk Management Institution and more. Financial markets have five type markets their money market, capital market, debt market, equity market and derivative market. Money market is the market that maturities less than one year and provide liquidity to the market place. Capital market is transfer income to the future year, for example home mortgages. Debt market is an financial market for give loans. Equity market is identifying the financial market in which corporate stock are traded. Derivative market is a market the right to sell in the future at a price set today. Their three different ways for transferring capital or fund from savers to borrowers in the financial market their direct transfer of, investment banking house and indirect transfer ( financial intermediaries). This three different way of transferring are taking a major part in the business environment know days for increase the capital of a business or governments to do their project and they will improve their economy of their country. Direct transfer is one of the ways of transferring capital from saver to borrower in the financial market. Direct transfer takes place when an organization sells their goods or bond directly to the savers without going through any other ways of financial institutions. The business gives their securities to the savers and the savers who getting the securities must give the money to the business when the business need. The diagram below is showing the direct transfers process. Direct transfer is giving the borrowers a direct way to get their saver to capital their money in to the borrowers business. In this direct transfer the savers dont have any interrogation from investment banking house or financial intermediaries when they investing their money in to the borrowers business. For an example an organization is willing to start up a new product in their productivity and they dont have much capital to start up the new productivity so the organization will ask the investors or savers to give some funds to start up their new productivity and after they produce their product and they will sail the product. After that they will give the amount that was given by the he savers with the dividend from the profit that the borrower earns according to how much the saver capital in the business. An advantage for direct transfer is the dialing and the transaction will be known by the borrower and the saver. They dont have any interrogation from investment banking house or financial intermediaries so the borrower can get more capital from the saver and for saver he will get more dividend after the borrower gain his profit. The disadvantage for direct transfer is if the borrower is get the money from the saver and the business was faller the saver wont get any money from the borrower because the business is in lost. Or other disadvantage is if the saver gives the money to the borrower and the borrower tack the money and he can cheat the saver. The saver cant get any help from other authorities because they do direct transfer. Investment Banking House is also another way of transferring capital or found from savers to borrower in the financial market. Investment Banking House is underwrite and distributing a new investment security and help the business obtain financial by an organization. The issuance of securities will middleman and facilitates by the underwriter saver. The organization will sells the stock or the bond that they have to the investment bank and the investment bank will sells the same securities to the savers. The diagram below is showing the investment banking house process. Investment banking house is giving the opportunity to the saver to identify which investment is better for them to gain benefits and for borrowers they dont need to worry about finding their saver because the investment banking house will give the investor or saver to the borrower to invest capital to do their business. After the business got the profit the borrower will give the money to the investment banking house and they will give the money to the savers by adding the dividend. And for the investment banking house they will get their income from the both borrower and saver because they are the medal person how identify and give the good borrower for saver and a good saver for the borrower. The advantage for investment banking house is they will identify a good borrower for the saver to invest and they also have more than one investment plane for the savers. For borrowers they dont need to worry about to find their saver because the investment banking house will get the saver for the borrower so the both party will have lesser work compare to direct transfer. The disadvantage is for the investment banking house is if the borrower didnt get the profit from the business so the borrower can give the amount that invest by the saver, so the investment bank house not responsible for that. They wont give any money to the saver. Financial intermediaries Financial intermediaries are the thread way to transferring capital in to financial market. Financial intermediaries specialized financial firm that facilitate the transfer of funds from saver to borrower for a capital for his business. Financial intermediary can identify as a bank. It will create a new financial product to simply transfer money and securities between the borrowers and the savers. The diagram below is showing the financial intermediaries process. The financial intermediaries will tack the capital or fund from the saver who invest to them and they will give their own capital to their borrowers. For example saver give 3milion to the financial intermediaries and the borrower want a capital of 2milion to do his business, so the financial intermediaries will give the lone to the borrower by adding his own inters rate to the borrower. After the business get the profit the borrower will give the money and inters to the financial intermediaries and then the intermediaries will give savers the capital by adding sum inters as a profit for the saver. So the financial intermediaries will get their profit from the inters that they set for the borrower and the give the sum of the inters to his saver. The advantage financial intermediaries are both the saver and the borrower are control by them. They will fix the lone for the borrower and they have the statement of savers ho invest their money to them. Also if the borrower cant give the amo unt that he borrows from them the saver will get his capital. The disadvantage of financial intermediaries it will tack a long term to get the profit for the saver because the intermediaries is using the savers money to give more than one borrower to do their business, so when the borrowers give the money to them then only they can give the hole amount to the saver. Conclusion Financial market is helping the saver and borrower gain more profit. It also helping our country to become stable and giving a good position in economic compare to other country because if savers give more capital to the financial market the can used as a capital for borrowers to do their business to gain more profit to all of them, with this the saver get his profit, the borrower gets is profit, financial market sector can get their profit and the government can improve the economics of the country in higher level. It also give more inters to other country to inverse sum capital or business to improve our standard of life style.

freeclo Moral freedom for All in Anthony Burgess A Clockwork Orange :: Clockwork Orange Essays

Anthony Burgess:   The importance of moral freedom for all in A Clockwork Orange   Moral freedom is one of the most if not the most important of any freedoms available for humans.   Moral freedom is the ability to either choose to perform good and bad deeds or both.   Totalitarian governments take away one’s individual choice and thus, suppresses and suffocates thee soul.   The setting in A Clockwork Orange, is a general parallax to a totalitarian and oppressive government.   Alex the main character is the representative of the common man, and his struggle in this type of government.   In the novel, A Clockwork Orange, Anthony Burgess suggests that the importance of moral freedom be stressed even for criminals condemned by society.   Ã¢â‚¬Å"There was me, that is Alex, and my three droogs, that is Pete, Georgie, and Dim†¦.and we sat in the Korova milkbar making up our rassadooks what do with the evening,† this was a typical night of a â€Å"nadsat† or teenager.   A bunch of hoodlums, going around committing acts of violence and crime, for they have moral freedom; which they choose to do bad.   First they assault a young man in an alley, and then they go to this author’s house, and vandalize it and rape his wife.   But while at this house, they come across a book called A Clockwork Orange, and Alex reads about it:   â€Å"The attempt to impose upon man, a creature of growth and capable of sweetness, to ooze juicily at the last round the bearded lips of God, to attempt to impose, I say, laws and conditions appropriate to a mechanical creation,†(26) at which he ironically laughs and tears up. After an eventful night like that, Alex goes home, â€Å"Where I lived was with my dadda and mum in the flats of Municipal Flatblock 18A, between Kingsley Avenue and Wilsonway.†(37)   There he goes to his room, and turns on his stereo and his good side comes alive.   His deep love for classical music like Mozart, Beethoven, and G.F. Handel, can be seen clearly.   In the morning he decides not to go to school, and he ends up violently raping two â€Å"devotchkas†, again displaying his moral freedom to be bad.   That same night, they try to rob and old â€Å"psitsa† that has a hundred cats living with her.   Alex ends up killing the old lady, but he gets caught by the â€Å"millicents† and will be tried as an adult.

Christian University Essay

This essay is a review of the book Shiloh- In Hell Before Night written by James Lee McDonough. James Lee McDonough was born on June 17, 1934 in Nashville, Tennessee. It is here that he spent his childhood. Regarding his education, the author attended Lipscomb High School. He received his higher education at David Lipscomb College where he attained a BA degree in 1956. He later went to M. A Abilene Christian University where he attained an M. A degree in 1961. The author received his PhD from the Florida State University in 1966. He was to be appointed as a Professor of History, a post he held in Lipscomb, Pepperdine and Auburn universities. Currently, he is a retired professor of history at Auburn University. The author was lauded by the Army for his role in furthering knowledge in military history and has received many accolades for his efforts in military history scholarship . Besides Shiloh- in Hell before Night, the author has written many other books. These include Chattanooga – Death Grip on the Confederacy, Five Tragic Hours; Stones River- Bloody Winter in Tennessee, Nashville; The Western Confederacy’s Final Gamble and War in Kentucky: from Shiloh to Perryville. His other books which are still in print include Sky Riders; History of the 327/401 Glider Infantry, ‘War so terrible’: Sherman and Atlanta and The Battle of Franklin. Moreover, he has written more than 30 articles, and reviewed close to seventy books . Shiloh- in Hell before Night was published by the University of Tennessee Press in 1977. At the time of writing the book, the author was a scholar at the David Lipscomb College in Nashville, Tennessee where he was a history professor. Having attained all the academic qualifications mentioned, he was well qualified to write the book. In this book, the author has used both primary and secondary sources. He makes great use of primary sources when he lets the participants in the war narrate their experiences. Among the primary sources which the author has utilized include recollections, letters and personal diaries of the combatants. For instance, the personal diaries of Thomas Lovemore, Samuel Watkins, Clarence Buell, William Tecumseh Sherman, R. F Learned and Braxton Bragg are utilized. Regarding secondary sources, the author cites writers who have made contributions on related subjects such as D. W. Reed, Shellby Footes, Lloyd Lewis and John Duke. He also cites magazine articles such as the Richmond enquirer, Chicago Times, and New Orleans Daily Picayune. Other secondary sources which the author has made use of include personal diaries, letters and official records. This book is an attempt by the author to provide an overview of the battle of Shiloh. This battle took place in 1862 at Shiloh near the border between Tennessee and Mississippi and was a defining moment in America’s Civil War. The action begun in February 1862 when the Union Army pushed the Confederate Army, which was led by General Albert Johnston at that time, compelling them to surrender most of Tennessee. Major General Ulysses Grant was the commander of the Union Army and come spring, he assembled a 40,000 strong force close to Pittsburg Landing just next to the Tennessee River. The intention of the Union Army was to attack the rail intersection of Corinth, Mississippi, which was an important infrastructural facility. Before they could attack however, they were ambushed by the Confederates who attacked them when they were close to the Shiloh Church. This event occurred on April 6th, 1862. The total number of Confederate troops who made the march were no less than 44, 000 and were led by Johnston and General P. G. T Beauregard. As the author writes, the element of surprise worked well for the Confederates as they were able to repulse the Union Army’s right flank by one and a half kilometer after battling for three hours. However, the Union Army withstood the assault and its left flank remained largely unmoved. The area of action where the Union forces withstood the confederate attack was called the ‘Hornet’s Nest’. By late evening, Johnston lay dead, having been injured on the leg. Beauregard assumed control of the Confederate Army upon the death of Johnston and called off the action later in the day. The Union Army got reinforcements later during the night. The reinforcements were led by Major General Don Carlos Buell and Lew Wallace. Beauregard turned down pleas by General Nathan Bedford Forrest that the Confederates attack when he saw the arrival of the reinforcement. With the reinforcements, the Union Army was able to repulse the Confederates and Beauregard surrendered before evening and retreated to Corinth. The battle of Shiloh was costly as it led to the deaths of more than 23,000 people. This book is important as it was the first scholarly attempt at describing the battle of Shiloh. It redefined the way people viewed the battle, what with its treatment of aspects deemed to be controversial. In a major departure from the prevailing thoughts, the author asserted that the death of Johnston did not in any way influence the outcomes of the battle. Additionally, he avers that there was no respite whatsoever following this death. Another major assertion which the author makes is that Beauregard’s decision to halt the attack was the right one and that, contrary to the dominant thought; the Confederates did not have any real opportunity on the evening of April 6th. What’s more, the author posits that the arrival of the reinforcements led by Buell did not have any noticeable impact on the outcome of battle on the first day. The author also asserts that the main activity of the entire battle was the conflict at Hornet’s Nest. He avers that Grant was able to erect the last line of defense at Pittsburg Landing primarily because the Sunken Road was able to withstand the Confederate offensive. The author does not stop there as he holds Braxton Bragg responsible for the Confederates’ inability to pry open the Hornet’s Nest. This, as he explains, was occasioned by Bragg’s inability to assemble the 18,000 troops required to mount the offensive. The purpose of the author is to provide an accurate, irrefutable and personalized rendition of the battle of Shiloh. Through this book, he hopes to give the reader an overview of the events preceding and occurring during, and immediately after the 48 hour battle. By and large, it can be said that the author achieved this purpose. He wades through the occurrences, giving reasonable explanations which rationalize such controversial questions as what made the Union Army to be ambushed in surprise. The author also provides judgment on whether Beauregard exercised judicial restraint when he halted the battle on the first day. He gives us sneak previews on what went into the preparations of both sides, discuses the personalities and experiences of the generals and shows us what was done wrong. The author also delves into the role of the Confederate and Union generals, assessing the various command decisions and returning judgment on the leadership ability. Through all these, he achieves his purpose as the reader is able to understand what happened, why it happened, when it happened, where it happened and most importantly, how it happened.

Natureview Farm

Table of Contents Introduction2 Main Issues3 Company Background3 Natureview’s Profile Products4 Market Trends Analysis for organic product4 Yogurt Market Trends5 Yogurt Market Segmentation by Packaging6 Yogurt Market Segmentation by region7 Yogurt Market Segmentation by Competitors8 Yogurt Market Segmentation by Distribution Channel10 SWOT Analysis10 Analysis of Strategic planning Options11 Recommendations14 References14 Introduction Fundamentally, this paper is about our findings of the Natureview Farm’s case study.In order to understand comprehensively about this company, we need to investigate further for the company’s past and current activities which is it will affect future growth of the company. All of this information is imperative to us in decision making process. Moreover, we could also make a decision what is the best strategy for the Natureview Farm. To understand thoroughly about the company, we need to: * Analyze the company's history, development, and growth. * Analyze the external environment. * Evaluate the SWOT analysis. Explain each option of the Natureview Farm based on qualitative and quantitative analysis. * Make recommendations. Main Issues Currently the company faced a new challenge situation – to identify the best marketing plan in order to grow revenues by over 50% before the end of 2001. The main focus of the company was whether to expand into the supermarket channel to achieve their expected revenue. A decision which would represent a major departure from the company’s established channel strategy and which would impact every aspect of Natureview’s business.Company Background Established in 1989, Natureview Farm is a small yogurt manufacturer which emphasizes the use of natural ingredients and a special process that gave the yogurt its unique smooth, creamy texture without the artificial thickeners which produces high quality yogurt. The yogurt was manufactured at the Natureview farm producti on facility in Cabot, Vermont started with 2 sizes of cup in two flavours- plain and vanilla. The sizes of cup are 8-ounce (Oz) and 32-ounce (Oz).Natureview Farm’s revenue had growth from less than $100,000 to 13Millions as reported in income statement 1999. Because of the emphasize of natural ingredients and it strong reputation for high quality and great taste help the company to grow up to national distribution went on to attain leadership in nature food. By the year 2000, the company producing 12 refrigerated yogurt flavours in 8-Oz and 4 flavours in 32-Oz. The company had also started exploring Multipack yogurt products for the child package in 4-Oz cup and yogurt package in tubes.Even though in 1997, Jim Wagner as Chief financial Officer has recommendation to arrange for an equity infusion from a venture capital firm to fund strategic investments are successful, the investor now needed cash out of its investment in Natureview. Now Natureview management has faced critica l problem and need to find another investor itself because their current goal is to increase revenues to $20 million before the end of 2001. * Natureview’s Profile Products Yogurt is a dairy product, the result of milk fermented in a carefully controlled environment.Special bacteria added to the milk change its texture and give yogurt its unique health properties – it is a good source of calcium and improves digestion. Below are the criteria of the nature’s product: 1. Natureview yogurt flavour and texture was the company’s founder’s family yogurt recipe, the recipe used natural ingredient and no artificial thickeners which produce great and high quality taste. 2. The company used milk from cows untreated with rGBH, an artificial growth hormone that increased milk production. 3.Because of their special process and ingredient, Natureview life span on the shelf was 50 days longer compared to other competition’s only 30 days. 4. Natureview has 12 refrigerated yogurt flavour in 8-Oz and four flavours in 32-Oz cups. Market Trends Analysis for organic product 1. The organic foods market, worth $6. 5 billion in 1999, was predicted to grow to $13. 3 billion in 2003. 2. Generally, organic product consumer tended to have higher incomes, have more education, and live in the Northeast and West. 3. 67 % of U. S. ouseholds specify that price was a barrier to their purchase of organic foods and 58% of consumer expressed that they would buy a more organic product if it were cheaper. 4. 44% of consumers want a wider selection of organic product in supermarkets. 5. Below are market trend findings : * Yogurt Market Trends A comprehensive analysis must be applied in order to understand and evaluate the market trends of yogurt product. It is important for the management to focus on the areas that are needed for improvement especially on customers’ satisfaction because it will yield greater profitability for the company.For instance, the management should know better on what are the current market trends and their customers’ wants from their product. In addition, some factors in purchasing decisions that are made by customers should be analyzed by the company. Several factors in purchasing decisions are such as packaging, flavour, price, freshness and ingredients of the yogurt. Such product measurements are imperative not only to maintain the quality of the product itself, but it also will retain and attract more customers for choosing Natureview Farm’s yogurt rather than competitors’ yogurt. * Yogurt Market Segmentation by PackagingBased on the market trends, the most popular sizes of yogurt cups were in 6-oz and 8-oz which contributed to 3% of the segment’s growth per year. In addition, these also were representing 74% of total category supermarkets sales in U. S. dollars. Women especially bought 8-oz yogurt cups because of their health consciousness. The second largest segment is multipacks size which represented 9% total category supermarkets sales with 12. 5% growth per year. This second largest segment customarily consumed by children because of their mothers concern about their health and fastest growth.The last segment which is 32-oz. cup size represented 8% of total category supermarkets sales and was growing at a modest of 2%. Normally, the buyers of 32-oz. were heavy yogurt consumers. They are either consumed the yogurt plain, added some ingredients or used it in recipes. Plain and vanilla were the most famous flavours. Buyers also put brand, expiration date and price as important purchase criteria for this size of yogurt. * Yogurt Market Segmentation by Region Based on the market segmentation by region, it could be identified that the West and the Northeast possess high market shares.The West contributed to 27% whereas the Northeast contributed to 26% of national U. S. market. The main factors that contributed to these high percentages were the shop pers who live in the West and the Northeast have higher incomes and more education. In addition, the Southeast possesses 25% and the Midwest possesses 22% of market shares. Regardless of channel or distribution, the buyers’ habit of buying yogurt depended on their unique characteristics. Some of buyers were more concerned about the quality of the yogurt while some of them were concerned about the yogurt’s price or vice versa. * Yogurt Market Segmentation by Competitors We had identified four close competitors of Natureview Farm’s yogurt. These top four competitors are Dannon, Yoplait, Breyers and Columbo. Dannon and Yoplait are controlling over 50% of the yogurt market share. As indicated in the supermarket Channel’s pie chart, we could see that Dannon holds 33% of yogurt market share whereas Yoplait holds 24%. The sales of these yogurts are conducted through two dominant distributor channels which are supermarket and natural foods channel.As we could see in the natural foods channel, Natureview Farm was leading which holds 24% of yogurt market. Other than these, these yogurts revenues were also generated through warehouse clubs, conveniences stores, drug stores and mass merchandisers. * * * Yogurt Market Segmentation by Distribution Channel Based on yogurt market segmentation by distribution channel, we could conclude that the distribution channels were divided into supermarkets and natural foods store. 97 % of yogurts were sold in the supermarkets while 3% of yogurts were sold in the natural foods store.The sales and distribution process of Channels Supermarket Channels Process Supplier aka manufacturer usually sends their product to a large distribution centre, which in turn shipped directly to the supermarket chain’s warehouse. The distributors and retailers charged a mark-up price on product that flowed through their warehouses or store. In order to place the product in the supermarket, manufacturer will required to pay one-off time â€Å"slotting fee† for each SKU only in the first year it was introduced and then to participate in regular trade promotions.If the SKU failed to show any profit for the supermarket within the year, the supermarket would discontinue the product and would require a new slotting fee payment if the manufacturer sought reauthorization of the SKU. Some key points in the distribution of supermarket channel process are as below: 1. The typical distributor margin is 15% and the typical retailer margin is 27% 2. Supermarket would charge in average of $0. 74 for 8-oz cup of yogurt, $2. 70 for 32-o cup of yogurt, and $2. 85 for 4-oz cup of multipack. Natural Food Channels processFirstly, manufacturer shipped the product to the natural wholesalers and then wholesalers will ship the products to the distributors which responsible to delivered product to the retailers. Distributors would deliver products individually to the retailers, and in some cases even stock the shelves a nd track paperwork. Lastly customer gets the product from the retailers. Natural Food retailers will charge the manufacturer for one time allotment of one free case of product for every new SKU authorized for distribution in its first year. Some key points in the distribution of natural food channel process are as below: 1.The typical natural food wholesaler margin is 7%, the natural food distributor margin is 9% and the typical retailer margin is 35% 2. Retailers would charge in average of $0. 88 for 8-oz cup of yogurt, $3. 19 for 32-o cup of yogurt, and $3. 35 for 4-oz cup of multipack. Exhibit: 1 – Length of channel to market Channel Margin Analysis By using Margin analysis , we can identify the profitability of these channels and we can indicate which channel would provide the expected revenues of Natureview Farm. This analysis is based on the given point in the case study and each of the analysis is divided based on type of yogurt size.The results are as below. 1. Result of Natural Foods Channel | | Unit Cost for 8-oz cup| Contribution Margin Rate| Unit Selling Price| Contribution Margin Unit| % Mark up| Manufacturer| 0. 31| 36%| 0. 48| 0. 17| 56%| Wholesaler| 0. 48| 7%| 0. 52| 0. 04| 8%| Distributor| 0. 52| 9%| 0. 57| 0. 05| 10%| Retailer| 0. 57| 35%| 0. 88| 0. 31| 54%| Customer| 0. 88|   |   |   |   | | | | Unit Cost for 32-oz cup| Contribution Margin Rate| Unit Selling Price| Contribution Margin Unit| % Mark up| Manufacturer| 0. 99| 44%| 1. 75| 0. 76| 77%| Wholesaler| 1. 75| 7%| 1. 89| 0. 13| 8%| Distributor| 1. 9| 9%| 2. 07| 0. 19| 10%| Retailer| 2. 07| 35%| 3. 19| 1. 12| 54%| Customer| 3. 19|   |   |   |   | | | | Unit Cost for 4-oz multipack| Contribution Margin Rate| Unit Selling Price| Contribution Margin Unit| % Mark up| Manufacturer| 1. 15| 69%| 1. 84| 0. 69| 60%| Wholesaler| 1. 84| 7%| 1. 98| 0. 14| 8%| Distributor| 1. 98| 9%| 2. 18| 0. 20| 10%| Retailer| 2. 18| 35%| 3. 35| 1. 17| 54%| Customer| 3. 35|   |   |   | à ‚  | 2. Result of Supermarket Channel | | Unit Cost for 8-oz cup| Contribution Margin Rate| Unit Selling Price| Contribution Margin Unit| % Mark up| Manufacturer| 0. 31| 32%| 0. 6| 0. 15| 48%| Distributor| 0. 46| 15%| 0. 54| 0. 08| 18%| Retailer| 0. 54| 27%| 0. 74| 0. 20| 37%| Customer| 0. 74|   |   |   |   | | | | Unit Cost for 32-oz cup| Contribution Margin Rate| Unit Selling Price| Contribution Margin Unit| % Mark up| Manufacturer| 0. 99| 41%| 1. 68| 0. 69| 69%| Distributor| 1. 68| 15%| 1. 97| 0. 30| 18%| Retailer| 1. 97| 27%| 2. 7| 0. 73| 37%| Customer| 2. 7|   |   |   |   | | | | Unit Cost for 4-oz multipack| Contribution Margin Rate| Unit Selling Price| Contribution Margin Unit| % Mark up| Manufacturer| 1. 15| 35%| 1. 77| 0. 62| 54%| Distributor| 1. 77| 15%| 2. 8| 0. 31| 18%| Retailer| 2. 08| 27%| 2. 85| 0. 77| 37%| Customer| 2. 85|   |   |   |   | As you can see, % mark-up in Natural foods channel is higher compared to supermarket channel in all sizes of yogurt in the manufacturer phase which means higher profitability. Natural food channel is able to cost more to the customer compared supermarket channel due to lower price sensitivity among natural foods customers as well as % mark-up from the Natural foods wholesaler. SWOT Analysis The overall evaluation of a company’s strengths, weaknesses, opportunities, and threats is called SWOT analysis.It’s a way of monitoring the external and internal marketing environment. External Marketing (Opportunity and Threat) Analysis: Opportunities 1. Supermarket channel will provide the company's noteworthy potential of growth for getting higher revenues. 2. Yogurt sales through natural food stores had grown 20% per year. 3. Through the supermarket channel, the price of the product can be lower. Threats 1. The main competitors in the supermarket channel are getting stronger with the top four competitors which are Dannon, Yoplait, Breyers and Colombo. . Company may have to repositi on Internal Marketing (Strength and Weakness) Analysis: Strengths 1. Natureview is a major and trusted brand for the natural food channel and has developed strong relationships with leading natural food retailers 2. Natureview has a strong reputation for high quality and great taste. 3. Natureview’s yogurt has longer average shelf life compare other products. 4. The company has rapid growth revenue from $100,000 to $13 Million within 10 years. 5. Natureview is a leader distributor of natural food channel. 6.Strong operational efficiency because the company is using creative , low-cost â€Å"guerrilla marketing† Weaknesses 1. Natureview will heavily depend on its broker’s knowledge of promotional and merchandising requirement. 2. Inadequate operational capacity because unable to generate the volume requirements needed to meet consumer demand of other distribution channels. 3. Relatively small company compared with other potential competitors in supermarket channe l. 4. Natureview only invested 3% of total expenses in research & developments which cause discourage product innovation.Analysis of Strategic planning Options The company has three options needed to be analyzed and be identified which option will help the company to achieve their goal. Each of the options has their own importance and benefits however they also have some limitation attached on them. Option 1: The first option was strongly advocated by Vice president of sales Walter Bellini. The idea is to expand six SKUs of the 8-Oz. product line into one or two selected supermarket channel regions. Pros: 1. 8-Oz cups have the highest demand in the refrigerated yogurt market and will be able to provide the expected revenues. . Based on other natural food brands success in expanding their product in the supermarket channel has shown significant proves Natureview’s product will have a high chance of success. 3. Natureview is the leading natural’s foods brand of refrigera ted yogurt and have uniquely positioned to capitalize on the growing trend in natural and organic foods. 4. Natureview will have the advantage as the first brand to enter the channel due to supermarket channel will likely to give permission only to one natural yogurt manufacturer. Natureview will be the first mover in this channel 5.Some industry experts predicted unit volume growth of organic product at supermarket will be at 20% per year from 2001 to 2006. Cons: 1. The 8-Oz cups size received the highest level of competitive in trade promotions and marketing budget. 2. The management had estimated for comprehensive advertising plan will cost $1. 2 million per region per year and Natureview’s sales, general and administrative expenses (SG& A) would increase by $ 320,000 annually. 3. Due to Lack of experience in supermarket channel, their broker might take advantage of their relationship with top supermarkets retails chains in Northeast and West. . This option might create di rect competition with national yogurt manufacturer. 5. Might create conflict of channel between supermarket and natural food stores. Option 2: The second option was advocated by the vice president of operations Jack Gottlieb. The idea is to expand 4 SKUs of the 32-Oz. Based on the giving points; we can identify the pros and cons as below: Pros: 1. The gross profit margin for the 32-oz cups is higher at 43. 6 % compared to 8-oz cups at 36%. 2. This size of 32-oz cups was potentially become stronger competitive advantage like longer shelf life and lower marketing expenses. 3.This brand had achieved a 45% share of this size segment in the natural foods channel. 4. The management also assume that the company could sell 5. 5 million incremental units in the first years by expand more in supermarket retails across the united state. Cons 1. This option will have higher slotting fees due to national distribution. 2. There are no guaranteed customer acceptances towards the multi-use size of yogurt. 3. With the additions to sales headcount for the 32-oz,that will increase the SG& A cost to $160,000. 00 4. They also concerned on sales team’s ability to achieve full national distribution in 12 months. . Might create conflict of channel between supermarket and natural food stores. Option 3: The third option was advocated by Walker’s colleague’s Kelly Riley, the assistant marketing director, she supported the idea to introduce two SKUs of a children’s multi-pack into the natural food channel. Based on her arguments, we can identify the pros and cons as below: Pros 1. Natureview Farm is the established leader in the natural food channel and has a strong relationship with the leading food natural food channel retailers. 2. Sales and marketing expenses were the lowest compared to other options. 3.Choosing this option will allow the company to have more time to prepare before entering the supermarket channel. 4. The financial potential was very attra ctive with expected high margin of 37. 6%. 5. Natureview product positioning is ideal for the new Multi-pack product launch. Cons 1. Natureview Farm will miss the opportunity to enter the supermarket before competitors. Supermarket retailer would likely authorize only one organic yogurt brand. 2. Natureview‘s marketing department was unprepared to handle the demands on resources and staffing that will be needed once the company entered the supermarket channel.Option financial Overview Based on the case study, we have analyzed all three options that Natureview Farm tried to include in their future business plan. For the first option, Natureview Farm idea is to expand 6 SKU’s into supermarket channel with 8 – oz cups to get more profit. Refer to appendix 1; Natureview Farm total estimated for investment expenses is quite higher than another option. However, even though Natureview spend more for the investment; we can see that total expected profit is positively inc reased by annually.To get expected for this option need For option two, Natureview Farm next idea is to expend 4 SKU’s 32-oz into supermarket channel to their future business planning because their product is longer shelf life. Based on appendix 2, the investment plan is lower than option 1. The investment has divided to four regions for selling. Even through the management estimated that they can sell this brand with higher sold, the cost of the good sold also is quite higher and this is expenses will affect the profitability of goods sold. The last option is Natureview Farm plan to expand 2 SKU’S 4-oz multipack into natural food channel.Refer to appendix 3, we can see that the cost of goods sold is quite higher even through this idea not involved slotting fee, the estimated annual profit is not shown in positive way. Based on the calculation, the cost of goods sold and estimated annual profit is shown the selling product is lower profitability. Based on the financial analysis, we can identify some trends: The highest Profitability is option 1. Based on the graph, the higher of total investment expenses are option 1. The higher Investment ROI is option 3. RecommendationsAfter all analysis that we have done in this case study, our recommendation for Natureview Farm for their future planning are option 1. This is because based on our analysis; we can see option 1 is the best choice to get more profitability in 5 years onward as planning. This option is to expand 6 SKU’s of the 8-oz size into eastern and western supermarket regions. Even though the risk of going to supermarket channel is higher, Natureview Farm should expand into this channel because as we can see, two natural food companies expanded into this channel and increased their revenues by 200 %.To achieve their mission, they need to take the risks for get their estimated projected net profit. In addition, entry to this supermarket channel with 8 –oz size is more viable than option 2 where to expend into this channel with 32 –oz cup size. The 8 –oz size price initially attempt to negotiate retail price more than 32-oz size where the price of product will also affect the consumer choice. This option focuses on regional distribution instead of national, which should make it easier to implement this product information to region consumer.The level of education and higher income of consumer is also a reason for consumer to buy this natural food product. Natureview Farm can also market their product to this type of consumer with our product advantages such as the product has a longer shelf life, uses natural ingredients and uses only organic ingredients. The next recommendation strategy is, Natureview farms need to utilize more advanced in monitoring the technology and systematic management to keep track the trends so that they always be the consumer choice in natural food products.To become a successful natural food company in this channel, t hey need to be more systematic and always have good relationship with media, consumer and retailer. References 1. http://www. investopedia. com/terms/g/guerrilla-marketing. asp 2. http://Prezi. com/natureview – farms. 3. http:// www. slideshare. net/nature -view-case ——————————————– [ 1 ]. Based on investopedia. com, Margin analysis uses the percentage calculation to provide a comprehensive measure of a company's profitability on a historical basis (3-5 years) and in comparison to peer companies and industry benchmarks. 2 ]. Based on investopedia. com, Mark-up is the difference between an investment's lowest current offering price among dealers and the higher price a dealer charges a customer. [ 3 ]. Guerrilla Marketing is different than traditional marketing in that it often relies on personal interaction and has a smaller budget, and it focuses on smaller groups of promo ters that are responsible for getting the word out in a particular location rather than on wide-spread media campaigns.